GfK Archives - iMediaEthics

by Andrew E. Smith , David W. Moore on Jan 13, 2014

GfK Web-Based Polls: Why Do AP, Pew, CBS, and Other Media Trust Them? A Recent GfK Poll Raises Doubts

STORY HIGHLIGHTS : In November, iMediaEthics tested Pew's October poll results on trans fat: Pew's phone poll (conducted by PSRAI)...

by Andrew E. Smith , David W. Moore on Jan 13, 2014

GfK responds to iMediaEthics’ Doubt About Its Poll, iMediaEthics Answers GfK response

Below, see GfK's response to iMediaEthics' research, and iMediaEthics' response to GfK. And, check out iMediaEthics' full report on a...

by Andrew E. Smith , David W. Moore on Jan 13, 2014

iMediaEthics Polls on Trans Fats Conducted by GfK: Methodology Statement and Final Topline Results

Methodology Statement and Final Topline Results Methodology Statement by KnowledgePanel (KP) OmniWeb FULL REPORT HERE OMNIWEB using the KnowledgePanel ™...