by David W. Moore on Apr 26, 2012
The Myth of Voter Volatility – Caused More by Polls than Voters
In a recent appearance on PBS’ The News Hour, David Brooks predicted that the election campaign this year would be...
David W. Moore
by David W. Moore on Apr 25, 2012
Ignore Romney’s Low Favorability Ratings
Recently, the ABC News/Washington Post poll reported that Mitt Romney “has emerged from the Republican primary season with the weakest...
by David W. Moore on Apr 11, 2012
10 Questions to Ask About Any Poll
In order to evaluate the quality of polls, we need to find out a lot of information. The ten questions...
by David W. Moore on Apr 11, 2012
METHODOLOGY & TOPLINE for iMediaEthics Auto Industry Poll
METHODOLOGY STATEMENT FROM SURVEY USA SurveyUSA interviewed 849 adults nationwide Friday 03/16/12 through Monday 03/19/12. Research conceptualized and commissioned by...
by David W. Moore on Apr 11, 2012
PollCheck: New iMediaEthics Poll Challenges Findings of Pew, Gallup on Government Bailout/Loans for Auto Industry
A new PollCheck by iMediaEthics finds a more disengaged public on the government’s efforts to save the auto industry from...
by David W. Moore on Apr 10, 2012
More Regulation of Fracking — Two of Three Americans Favor It, Right?
A Bloomberg article recently announced that, according to its latest poll, 65% of Americans favor tighter fracking regulations, more than...
by David W. Moore on Apr 09, 2012
Where to Find Media Polls (for Free)
New poll results are announced almost every day, in one media organization or another. Other polls are cited in all...
by David W. Moore on Mar 26, 2012
Is It Permissible for Reporters to Tell Half-Truths? The Case of CNN’s Anderson Cooper
COMMENTARY Selecting which facts to present in news stories is mostly a matter of judgment. Some alleged news organizations intentionally...
by David W. Moore on Mar 04, 2012
Why Gallup & Pew Poll Results Conflict on Auto Industry
Recent polls by Gallup and Pew show conflicting results over the public’s views about the government’s efforts to save the...
by David W. Moore on Feb 23, 2012
Why is the Media Addicted to National Primary Polls?
All over the news this week are the amazing results of a Gallup tracking poll, which shows Rick Santorum leading...